Russia 2018 FIFA World Cup Bid

Client: Russian Football Union & Helios Partners

As part of Russia’s proposal to win the 2018/2022 FIFA World Cup, Crystal CG International produced a three-minute animated film to support the technical aspects of the bid.

As a key part of the bid team, Crystal CG worked with the Russian Football Union and sports marketing agency Helios Partners to clearly and effectively communicate the technical capabilities of the Russian application. The Russian Bid was based upon the use of 16 stadia across the country. 13 of these stadia are yet to be constructed and the remaining 3 to undergo major renovations. Crystal CG’s challenge was to bring alive the architectural vision. The three-minute animation utilised Crystal’s extensive computer modelling expertise. With a dedicated team of animators, and digital artists, the film took a month to produce and was delivered as part of the presentation to FIFA technical delegates who visited Russia.

With strong bids from rival nations including England and joint bids from Spain and Portugal and the Netherlands and Belgium, it was vital the strengths of Russia were realistically portrayed. With a large geographic territory, the Russian bid focuses on five distinct clusters, that seen together demonstrate the diversity and capability of the country. Crystal CG’s work not only shows the beauty of the landscape, but also demonstrates the infrastructure available to host the World Cup. The three-minute virtual fly-through shows the stadia, transport links, and fan sites.

As a key partner in the 2008 Beijing Olympics, and the 2012 London games, Crystal CG is no stranger to supporting high profile sporting projects, but the Russian bid still presented unique challenges, according to Rob Rae, the Creative Director behind the animation. ‘Our objective was to create computer generated footage highlighting the incredible environments and architecture of the football stadiums in Russia. The challenge was to communicate the scale, contrast and designs of the Russian host cities and stadia. Our teams worked tirelessly under a tight deadline to create 6 populated and to-scale stadia in a series of dynamic and jaw-dropping sequences. We are very proud of the results.’

“Crystal CG were a pleasure to work with; very responsive to an often changing brief yet still delivering a world-class product – I would not hesitate to recommend and/or to work with them again.” Terence Burns, President, Helios Partners